What is Efusjon?
The Efusjon Energy Club is a referral-based membership club patterned after a wine club. Instead of featuring wine, however, the Efusjon Energy Club offers a lineup of healthy energy drinks. The company was founded in September 2008 by Rob Towles, and began its public membership drive in January 2009.
Why Energy Drinks?
When considering any business, it only makes sense to take advantage of a market segment that is growing. One such sector today is the energy drink market. As a matter of fact, sustained double-digit growth trends over the last several years has led to projections that the U.S. energy drink market will nearly triple over the next two (2) years, expanding to more than $9.3 billion in annual sales.
In other words, the simple answer is: Growth potential!
But there is also one other important factor in play. The plain truth is that while there are many players in the field, they are providing products that are, quite frankly, unhealthy. These products have a very high sugar content, and are loaded with caffeine (and/or caffeine substitutes), coloring, etc. So unhealthy, in fact, that governmental agencies in several countries around the world have removed some of these products from store shelves in response to the devastating effects on the health of consumers of the products.
Perhaps you have experienced the "rush" of one such energy drink only to come crashing to the ground an hour or two later. Sure, you had a lot of energy for a short time, but was the crash really worth it? Wouldn't it be great to have an energy drink without the crash? We would highly recommend you take a look at the Efusjon Energy Club's drink lineup.
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