Wednesday, July 15, 2009

The efusjon Revolution

The efusjon Revolution

The efusjon energy club seems to be taking marketing to a whole new level. They have figured out how to capitalize on social media. Facebook Is Adding An Avg Of 5 MILLION Users A Week, and on July 22 efusjon will be launching a FB application. This is not a paid advertising stunt or a Facebook promotion. This is an application like anyone can introduce. The energy drink company has only been around since September 2008 and they are growing rapidly. So what are they doing differently than other comapnies?

* efusjon does not spend money on advertising
* efusjon relys on word of mouth to get their product out
* efusjon's front man id a former SVP of Paramount Pictures Digital, Former Microsoft Executive
* efusjon will add at least 100,000 new members to their club in the next 6 months
* efusjon is apyramid scheme

Wait... did I just say Pyramid scheme? Yep, just like Amway, Mary Kay, Avon and a billion others.

Basically, efusjon has figured out how to monetize Facebook and social media. When they launched their application for only 2 hrs on Facebook 30,000 people clicked on it! 2000 of those 30,000 wanted more information. I can't even imagine what will happen when it goes live on July 22nd. You can check them out for yourself

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